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April 2004 |
Volume 1, Number 4
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Has its Benefits *What's Your Game? *Big Apple for the Teachers *New York NABC Posters *Tip of the Month *Teachers - We Want Your Tips! *Contact Us |
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A Big Apple for Teachers ABTA Convention
(July 7-9) and the North American Bridge
Championships (July 8-18). The convention will feature speakers from Larry Cohen to
Audrey Grant.
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New York NABC Posters
Clubs & Teachers: You should be receiving New York NABC posters in your NAP mailing in early
April from the ACBL Special Events Department. Gail
Smith in the Club and Member Services Department
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Watch the ACBL Video
Promote the game of bridge to students, community groups or potential sponsors.
The ACBL recently was featured as a Champion of Industry by Pat Summerall Productions on CNN Headline News Network. A five-minute Summerall-produced video now is ready for viewing and is a great sampling of an NABC for players who have not yet experienced one of our premier tournaments.
The video features footage from the 2003 Fall North American Bridge Championships in New Orleans, including shots of players intent on their cards and directors busily entering their scores. It also features interviews with ACBL CEO Jay Baum, world champion Nick Nickell, teachers Audrey Grant and Barbara Seagram and tournament director Donna Compton.
Click here to watch the ACBL video.
ACBL on the Road
The ACBL will be taking its game on the road,
exhibiting at four major conventions during 2004:
Florida
Senior Expo
Jacksonville FL
April 28 - 29
Origins International
Game Expo
Columbus OH
June 24 - 27
National Education
Association
Washington D.C.
July 2 - 4
AARP
Las Vegas NV
Oct. 14 - 16
If you would like to volunteer to work with the ACBL at any of these
events, volunteer participation is welcomed!
To volunteer please contact Tawni Fite in the Marketing Department at
901-332-5586, ext. 1357 or via e-mail at tawni.fite@acbl.org.
Want to take your game on the road?
The ACBL has created new, lightweight trade show exhibit displays
to help you promote our great game.
These displays are for events where the audience is primarily non-members,
such as health fairs or Senior Olympics Games, and because of limited
supplies,
are not available for clubs or tournaments.
We ask that you provide the name and date of the event where you will exhibit, as well as a shipping address and contact information.
However, we do not ask that the display be returned, so
you will be able to use it later for other purposes.
To order a complimentary display, please contact Ruth Francis in the Marketing Department via e-mail at ruth.francis@acbl.org.
Click here to see a sample display.
New School
Bridge for Youth
Brochures
Lifelong learning is in the cards
The ACBL School Bridge Lesson Series program is designed
to help you bring the joy of bridge to schools.
Now with new school Bridge for Youth brochures,
developed for presentation to school officials, we hope to have
made the task of getting bridge in schools easier for you.
To request a brochure, please contact Mary Oshlag in the
Education Department at 901-332-5586, ext. 1352
or via e-mail at mary.oshlag@acbl.org.
Bridge for Youth - Information for School Officials brochure.
Click here to view the Information for Teachers flyer.
Marketing Does Matter
If you've not taken advantage of our cooperative advertising money, here's what you are missing.
"The current 75% support (from the ACBL) is amazingly generous.
It enables you to get 400% more bang for your buck.
The ads offered are also very eye-catching and have a great flavor ('branding'). Anyone serious about growing their club and bringing newcomers
into the game is darn lucky to have ACBL support behind them...
and silly to not take advantage of it."
Marti Ronemus, owner, Bridge Boardroom, York PA
"YES, YES, YES - MARKETING DOES MATTER. As a teacher for those exciting beginner classes and director for the newcomers, I believe we are
fortunate to have this financial support available to help us from
the ACBL to reach those future bridge players. They are out there and they will come if we let them know we are here for them.
It just takes a little marketing effort."
Peg Cundiff, ACBL Teacher Accreditation Trainer
Click here to learn more about our the ACBL Cooperative Advertising Program.
Contact Us
We hope you are enjoying ACBL Marketing Matters.
We welcome and encourage your comments and
suggestions about our services.
For additional information and services for clubs and teachers,
please contact us toll free at
800-467-1623 or 901-332-5586, ext. 1357,
or e-mail us at marketing@acbl.org.
You may also visit www.acbl.org.
American Contract Bridge League
2990 Airways Blvd.
Memphis TN 38116
Copyright (c) 2004 ACBL
All Rights Reserved